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How to Create a Strong Content Strategy

Being overwhelmed by your brand’s content is the last thing you want to deal with. 


Maybe you spend hours stuck trying to create eye-catching content, or maybe you’re so wrapped up in work that you forget about squeezing in content creation on your calendar? 

Well, you don’t have to be on a frustrating content wheel forever. 

There are a few things you can do now to build a strong foundation for your content strategy. 

Let’s get into it! 

Get feedback from your dream customer or client. 

If you know your target audience inside out, you’ll easily nail your content. 

Ask yourself, “What do they want to see, learn or buy from me?” or “How can I best support them?” 

Find the answers by doing surveys with your email subscribers or asking them to reply back to your emails with their thoughts about a specific question. 

Instagram is also a great place to get feedback. 

Share questions in your Instagram Stories using polls and question stickers. 

Follow a theme that aligns with your business. 

Feeling like you’re all over the place with your content?

Keep it simple with a theme for each month. 

You can break your themes down into topics for each week. Make sure your themes actually solve your ideal customer or client’s problem. 

Once you narrow down your theme, you’ll have more clarity about the types of images, graphics, videos, and captions that you want to include in your content. 

Carve out time for some inspiration. 

Give us ALL the inspiration! 

Always keep things fresh for your audience by drawing up inspo from Pinterest, your favorite books, magazines, Canva, and your day-to-day life. 

Don’t just browse.

Create mood boards, a Google Drive inspo folder, and a running list of ideas on your computer or even on your phone.

The ColorJoy Stock library also has tons of inspo waiting for you! 

Always plan and schedule your content.

As a busy business owner, you don’t have time to create social media posts, email content, or blog content on the fly. 

You’ve got to start planning. You’ll thank yourself!

Around here, we’re planner girls, so it’s no surprise we’re obsessed with The Content Planner. 

It’s perfect for mapping out all of your exciting ideas. 

There’s nothing like writing down your goals, your wins (and losses), and seeing your ideas in your handwriting to bring them to life in your strategy.

As for scheduling, Planoly is our FAVE. 

Planoly is perfect for curating your grid and scheduling Pinterest Pins.

Looking for more tools to speed up your process?

Check out our blog “Our Must-Have Apps for Content Creators.” 

Hopefully, these tips put your mind at ease when you think about creating your next batch of content. 

Are you struggling with your brand’s content strategy?

We’d love to know!

Drop in the comments to let us know and we’ll share more tips here on the blog and inside of the ColorJoy Stock Membership

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